Espresso Martini: The Cocktail Gen Z Can’t Stop Posting

Discover why the espresso martini is Gen Z’s favorite cocktail. From TikTok virality to DIY recipes and trendy variations, learn how to make, style, and enjoy this iconic drink that blends caffeine, class, and culture in one glass.

Espresso Martini: The Cocktail Gen Z Can’t Stop Posting

If coffee is the fuel of productivity, then the espresso martini is the spirit of modern celebration. Once considered a niche after-dinner drink from 1980s London, this caffeinated cocktail is now Gen Z’s favorite liquid accessory—appearing in everything from TikTok tutorials and brunch vlogs to high-end rooftop menus. With its smooth blend of espresso, vodka, and coffee liqueur, it offers the perfect mix of energy, elegance, and aesthetic appeal. But why exactly has this iconic drink taken over the internet—and how can you master it at home?

“Coffee keeps you awake. A great cocktail keeps you alive. Espresso martinis do both.” – Bartender’s Proverb, circa 2022

Why Is the Espresso Martini So Popular Among Gen Z?

At the intersection of taste, trend, and TikTok, the espresso martini has emerged as a viral sensation. While Gen Z is known for ditching traditional alcohol culture in favor of moderation and health-conscious habits, they’re also leading a cocktail renaissance—one that favors craft, customization, and camera-ready presentation.

The Role of TikTok, Instagram, and Viral Culture

Social media has given rise to many drinks, from dalgona coffee to the negroni sbagliato, but few have sustained a trajectory like the espresso martini. Under the hashtag #espressomartini, TikTok hosts over 550 million views, with thousands of creators showcasing their versions, from spicy to vegan to dessert-like.

“It’s the drink that looks like you know what you’re doing—even if you don’t.” – @CocktailQueen, TikTok (2.1M followers)

On Instagram, espresso martinis dominate Reels during Friday night recaps and Sunday brunch stories. They’ve become a visual shorthand for curated fun: sexy, stimulating, and stylish.

See more: What Is Proffee? The Protein-Packed Coffee Taking Over 2025

Aesthetic Meets Energy: The Perfect Social Media Drink

Unlike sugary or fluorescent cocktails, the espresso martini looks sleek and adult. Its deep brown hue, layered foam, and trio of coffee beans offer instant visual satisfaction. Combine that with the buzz of caffeine and vodka, and you’ve got a drink that’s as shareable as it is sippable.

• Looks great in flat lays and moody lighting

• Pairs well with minimal table settings and natural decor

• Evokes emotion: luxury, energy, confidence

Gen Z loves to post about experiences, and the espresso martini is less about the alcohol and more about the vibe. It’s aspirational, not excessive.

Cultural Appeal: Reinventing the Classic for a New Generation

Created in the late 1980s by London bartender Dick Bradsell, the original espresso martini was reportedly requested by a model who wanted something to “wake me up. ” That tagline still resonates—but now with more polish and personal expression.

Today’s Gen Z prefers to:

• Skip sugary mixers for oat milk and bitters

• Use cold brew instead of hot espresso for summer twists

• Decorate with edible glitter, cinnamon dust, or custom stencils

In short, they’re remixing the classic with intention, creativity, and personal branding.

How to Make the Perfect Espresso Martini at Home

You don’t need a mixologist license to create a bar-quality espresso martini in your kitchen. What you do need is the right ingredients, technique, and presentation. Whether you’re prepping for a dinner party or filming a TikTok tutorial, here’s how to make it count.

Essential Ingredients and Alternatives

Pro Tip: Use freshly pulled espresso and shake while still warm for a thicker foam head.

Step-by-Step Mixing Instructions

1. Brew your espresso and let it cool for 30 seconds.

2. Add vodka, coffee liqueur, espresso, and syrup into a cocktail shaker.

3. Fill shaker with ice and shake vigorously for 15–20 seconds.

4. Double strain into a chilled coupe glass.

5. Garnish with three coffee beans – symbolizing health, wealth, and happiness.

“A bad espresso martini is just a cold latte with regrets. A good one is an experience.” – Sarah Nguyen, Mixologist at Botanica NYC

Pro Tips for Texture, Foam, and Presentation

• Use a two-piece shaker: Better aeration = thicker crema

• Strain twice: Removes ice chips and adds silkiness

• Don’t let the espresso sit too long: The oils separate

• Glass matters: A chilled coupe or Nick & Nora elevates the aesthetic

• Coffee beans on top are not optional: They’re the espresso martini’s signature

Styling Tip: For TikTok, shoot from a 45° angle with natural lighting behind the glass. Add a slow-motion pour or sprinkle cocoa powder for flair.

Trending Variations of the Espresso Martini

If the classic version is a suit and tie, these modern twists are your Gen Z-approved streetwear fits. They’re flavorful, creative, and designed to reflect your taste, diet, or mood.

Vegan and Dairy-Free Versions

• Replace coffee liqueur with Mr. Black Cold Brew Liqueur (vegan)

• Add oat milk cold foam on top for creaminess

• Use aquafaba (chickpea water) instead of syrup for foam texture

Perfect for brunch or plant-based dinner parties, these versions are just as rich without the dairy.

Chocolate, Vanilla, and Seasonal Twists

• Mocha Martini: Add 1 tsp cocoa powder and rim the glass with chocolate

• Pumpkin Spice Espresso Martini: Ideal for fall; blend in pumpkin spice syrup

• Vanilla Bean: Use vanilla vodka and infuse syrup with real vanilla pods

Seasonal Favorite: Pumpkin spice espresso martini trended on TikTok during Fall 2024 with over 18M views under #PumpkinMartini.

Low-Caffeine and Alcohol-Free Options

For those seeking a lighter lift:

• Use decaf espresso and alcohol-free vodka (e.g. Lyre’s, Seedlip)

• Add a dash of coconut water for hydration

• Sweeten with honey syrup or stevia drops

This makes the espresso martini more inclusive for sober-curious audiences and late-night settings.

Choosing the Right Spirits and Coffee for Your Martini

A good espresso martini is more than the sum of its parts—it’s a careful balance of quality ingredients and deliberate choices. At Lyoncafe (learn more at mtnlyoncafe.com), we’ve tested hundreds of combinations in our cocktail labs and barista bars to perfect the formula for both flavor and foam. Whether you’re crafting your first martini or leveling up your existing recipe, these insights will bring bar-quality brilliance to your home setup.

Best Vodkas and Coffee Liqueurs

Lyoncafe Tip: “Always chill your vodka before shaking—it integrates better and delivers a cleaner sip.”

Top Coffee Liqueurs:

• Kahlúa: A classic, slightly sweet and caramelly

• Mr. Black: Stronger coffee flavor, less sugar, more depth

• Tia Maria: Hints of vanilla, smooth and aromatic

• Cold Brew Liqueur by St. George: For coffee geeks who love boldness

Mixologists at Lyoncafe found that Mr. Black delivered the highest customer satisfaction scores (87%) when paired with medium roast espresso.

Espresso vs Cold Brew: Which One Works Better?

“Foam is half the charm of an espresso martini. If you want it to look like Lyoncafe’s signature pour, use a real espresso shot.” – Minh Truong, Founder of Lyoncafe

Garnishes and Glassware for Maximum Impact

Don’t overlook the presentation. The visual drama of the espresso martini is part of its social media magic. Use:

• Chilled coupe or Nick & Nora glass

• Three espresso beans (the holy trinity: health, wealth, happiness)

• Optional garnishes: shaved chocolate, orange twist, cinnamon powder

Visual Hack: Serve with a single cube of dry ice in a bottom chamber (if safe) for a “smoky reveal” moment on Reels or TikTok.

How to Style and Photograph Your Espresso Martini for Social Media

Making a great espresso martini is one thing—sharing it with style is another. In 2025, if it’s not documented, it’s almost as if it didn’t happen. Gen Z doesn’t just drink; they brand the moment.

Lighting, Backgrounds, and Props

• Natural light beats flash—use window light during golden hour

• Dark marble, rustic wood, or white linen make great backdrops

• Add props: mini espresso cups, coffee beans, vintage spoons

“An espresso martini is more than a drink—it’s a visual identity in a glass.” – Lisa M. James, Food Stylist, Bon Appétit 2024

Hashtags That Boost Engagement and Reach

When and Where to Serve Espresso Martinis

The versatility of this drink is part of its charm—it’s equal parts energy and elegance. While traditionally an after-dinner option, it has found new life across time slots and touchpoints.

Perfect for Parties, Brunch, or After-Dinner Moments

• Brunch: Pair with avocado toast or smoked mushroom crostini

• Dinner parties: Serve as a dessert alternative

• Pre-drinks: Offers a caffeine buzz to start the night strong

Pairing Idea: At Lyoncafe, we serve espresso martinis alongside vegan chocolate truffles or espresso-glazed banana bread—creating harmony between bitterness and sweetness.

Restaurant Menus and Vegan Pairings

More restaurants are building curated cocktail menus around functional indulgence, especially in plant-based settings. Espresso martinis pair beautifully with:

• Vegan tiramisu

• Raw cacao mousse

• Caramelized walnut tart

Industry Insight: According to the 2024 Vegan Hospitality Report, 41% of plant-based diners are more likely to order cocktails if listed with complementary vegan desserts.

Frequently Asked Questions About Espresso Martinis

Can I Use Instant Coffee Instead of Espresso?

Yes, but only use instant espresso powder (like Illy or Nescafé Gold) mixed with a small amount of hot water. Avoid standard granules—they lack depth and don’t foam well.

How Long Does an Espresso Martini Stay Fresh?

When pre-mixed (excluding ice), it can be stored in an airtight bottle in the fridge for up to 48 hours. Shake with fresh ice before serving. Foam won’t last, so serve immediately for visual impact.

Are There Caffeine-Free or Low-Alcohol Options?

Absolutely. Use:

• Decaf espresso beans

• Alcohol-free vodka and liqueur alternatives (Lyre’s, Monday Spirits)

• Lower the vodka ratio and increase liqueur or oat milk foam

These versions are great for weeknight dinner parties or brunch without the buzz.

Conclusion: Why Gen Z Isn’t Done Posting Espresso Martinis Anytime Soon

What started as a 1980s bartender’s whim has become a digital-era icon. The espresso martini isn’t just a cocktail—it’s a cultural moment that reflects what Gen Z values most: intentional experiences, visual beauty, bold flavor, and social storytelling.

At Lyoncafe, we’ve embraced this evolution—hosting “Caffeine & Cocktails” evenings, creating a Plant-Based Espresso Martini Flight, and developing sustainable barista spirits to redefine what cocktails can be in the next generation of hospitality.

“An espresso martini isn’t about drinking more—it’s about drinking better, bolder, and with purpose.” – Minh Truong, Lyoncafe Founder

From Friday night rooftop parties to Sunday brunches, from Instagram feeds to vegan restaurants, the espresso martini is here to stay. Not just because it tastes good—but because it looks good, feels good, and tells a story worth sharing.

Kara Chavez

I’m Kara Chavez, and I love coffee. I like to create some of the best coffees around – espressos, lattes, macchiatos . I strive for perfection in my coffee-making skills, and I take great pride in providing a delicious cup of joe to my customers.

I’ve been working in the coffee industry for years now, and I know everything there is to know about making a perfect cup of coffee. My passion for coffee shines through in every cup that I make, and I hope that you’ll stop by soon so that I can share my love of coffee with you!